The Cash Gap Guide
Profitable, but cash tighter than ever?
Your profit is real. So why isn’t it in the bank? 15 reasons, explained in plain English, with where to look for each one in your own accounts.
Written by Mark Liner, chartered accountant with over 30 years’ experience.
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Why this guide is worth your time
Most owners were never shown how the numbers work in their business. This guide helps close that gap, in plain English.
Put a name to what’s happening
Profit and cash are two different things. Most owners find several of the 15 reasons at once, and seeing them listed makes it clear.
Know exactly where to look
Every reason comes with a short note on which report or balance sheet item to check in your own accounts.
Tick the ones that sound like you
A one-page checklist lets you see at a glance how many apply to your business.
Plain English, no jargon
You don’t need to learn how a balance sheet works. The guide explains each reason in everyday words.
What’s inside
15 reasons, in five groups, plus a real example and a checklist.
“Your accounts say the business made a profit. Your bank balance tells a different story. Both can be right.”
Mark Liner · Chartered Accountant · Outsourced CFO, CFO Consultant
Find out which of the 15 are yours
It’s free, and it’s written for owners of established businesses who are profitable on paper but find the bank balance doesn’t match.
Get the Cash Gap Guide