CFO support for growing businesses
Get clarity, control, and forward visibility — with Sweet, Simple and Tailored Business Solutions. We help your business thrive.
If you’ve reached the point where you know you need a CFO, the real question isn’t if — it’s who.
Businesses between $2m and $50m+ often outgrow the “bookkeeper + accountant” model but don’t need a full-time CFO on a $150k+ salary.
What you need is senior financial leadership, clear forward visibility, and practical decision support — without the overhead.
That’s exactly what CFO Consultant delivers.
What We Do
Listen to our Founder & CEO Mark Liner talk about the how and why, while also hearing from a selection of our success stories
Who We Work With
We work with business owners who:
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Are growing and feel the financial side is becoming more complex
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Want to make confident decisions without relying on gut feel
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Need better visibility across profit, cashflow, and performance
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Have a bookkeeper and accountant — but no one truly looking ahead
If your business is doing $2m–$50m+ in revenue, this is typically the point where CFO-level oversight becomes essential.
Why Engage CFO Consultant?
Most clients come to us asking questions like:
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Can we afford to do this?
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What happens if sales dip or costs rise?
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Where are we actually making money — and where are we not?
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What does this decision mean over the next 3, 6, or 12 months?
My role is to give you clear answers, backed by real numbers, so decisions feel grounded — not stressful.
What you get
A genuine CFO perspective
This isn’t glorified bookkeeping. I sit beside you on decisions, not behind you tidying the past.
Forward visibility, not hindsight
Budgets and rolling forecasts show the impact of decisions before you make them — not months later.
The missing link between bookkeeping and strategy
Bookkeepers keep the engine running.
Accountants focus on compliance.
I connect the numbers to the reality of your business and show what needs attention next.
Structure, rhythm, and accountability
Consistent reporting, clear priorities, and a meeting cadence that actually drives performance.
Straight talk in plain English
No jargon. No fluff. Just clarity, logic, and practical next steps.
How we work with you
Once the foundations are in place, we operate with a simple, effective rhythm:
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Monthly CFO leadership meeting (Finance Meeting)
Review budget vs actuals, margins, overheads, pipeline, risks, and upcoming decisions. -
Rolling, always-current 3-way forecast
Profit, cashflow, and balance sheet — tied directly to your actual numbers. -
Profit-centre visibility
Reporting by division, store, channel, or product line so you know what’s really performing. -
Clean, consistent CFO packs
Bank-ready and owner-friendly. Clear enough to act on immediately. -
Proactive early warnings
Margin pressure, debtor issues, funding pinch points, and risks identified early — not after damage is done. -
A financial partner
Someone you call before hiring, pricing changes, expansion, or capital decisions.
How this usually starts
Every engagement begins with a Financial Deep Dive.
This allows us to:
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Validate that the numbers can be trusted
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Identify what actually matters (and what doesn’t)
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Surface risks and opportunities early
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Create a clear, prioritised plan forward
There’s no lock-in and no pressure — just clarity before committing to anything ongoing.
Fraction of the cost. 100% of the value.
You don’t need a full-time CFO.
You need senior judgement, discipline, and clear financial leadership — delivered consistently.
That’s what we provide.
Why Choose CFO Consultant?
30+
Years of Experience
15+
Years as a CFO
100+
Clients Served
ABOUT US
Expert CFO Consultancy Services
Mark Liner is not just a professional, he is your ally in business success. With a commitment to delivering value that far exceeds expectations, Mark offers a suite of tailored services that will:
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Shed light on the true performance of your business.
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Infuse creative ideas to elevate business profitability uniquely.
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Devise and implement solutions for the challenges your business currently faces.
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Fine-tune financial systems and processes for a seamlessly efficient operation.
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Chart your financial journey with precision, offering insights and foresight.
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Navigate compliance obligations with a personal touch, ensuring you're in the clear.
Embark on a journey where business management meets a personal touch. Mark Liner isn't just your Chartered Accountant; he's your partner in unlocking sweet, simple, and powerfully individualised solutions.
MARK LINER
Clinton Young,
"My client communicated to me that it was questionable whether the businesses would have survived without his services"
Jeff Hooper, former CEO, Chromagen
"Mark Liner's body of work whilst working for Chromagen was compelling"
Anthony Cavallaro, Owner, Ray White City South
"Mark has a remarkable clarity with regard to complex matters and leads me in the right direction with confidence"
Our Guarantees
Timely delivery
Reports and insights delivered as agreed — or we make it right.
Ongoing alignment
Scope reviewed as your business evolves.
Accuracy you can trust
Everything reconciled and reviewed. Any error corrected within 24 hours.
Continuity
Fully documented systems, models, and reporting.
No surprise fees
Clear scope. Clear pricing. No unexpected invoices.
A partnership mindset
I’m not a supplier — I sit inside your leadership team.
Have questions - See our FAQ Page or simply contact us with your questions.
CONTACT US
Let's Work Together
Get in touch with us today to chat about your needs and how we can help your business. You can reach us at: mark@cfoconsultant.com.au
0419 555 456
