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Cash Anxiety: What It's Really Costing You
There's a particular kind of stress that business owners don't talk about much. Not the stress of a difficult client, or a slow month, or a staff issue. Those problems have faces. You can deal with them. This one is quieter. It lives in the back of your mind at 11pm when you're checking your bank app instead of sleeping. It shows up in the half-second hesitation before you say yes to something you actually want. It's the voice that says what if the cash doesn't hold? That
Mark Liner
Mar 102 min read


The $100,000 Decisions Business Owners Make on Gut Feel
Important business decisions should not be made on gut feel Most business owners don’t make bad decisions because they’re careless. They make them because they’re guessing. At $2–25m in revenue, you’re usually not “starting up” anymore. You’ve got a team, you’ve got customers, and you’ve probably got a bookkeeper and an accountant. The business is moving. But when it comes to the big moments — hiring a key person, buying a piece of equipment, putting prices up (or not), takin
Mark Liner
Mar 102 min read


Before you look to the future, ensure the past is right.
There's a particular kind of confidence I see in business owners who are ready to grow. They're thinking about the next hire, the next investment, the next stage of the business. And that energy is genuinely exciting to be around. But there's a question I've learned to ask early in almost every new client relationship, and it tends to change the conversation quite quickly. "Before we start looking forward — can I take a look at how your Xero file is set up?" It might sound li
Mark Liner
Mar 103 min read


Breaking Out of Financial Fog: What a Fractional CFO Actually Does for Your Business
Breaking Out of Financial Fog: What a Fractional CFO Actually Does for Your Business Most business owners running a $1M–$10M operation aren't short on effort. They're short on clarity. The books get done. Tax gets filed. But somewhere between the bookkeeper closing the month and the accountant lodging the return, the forward view disappears. Nobody's looking ahead. No one is connecting the numbers to the decisions. That gap — that financial fog — is where businesses quietly l
Mark Liner
Mar 102 min read


From History to Headlights
Last week, I had the privilege of presenting at the Access All Areas Conference at Melbourne’s iconic Esplanade Hotel . My session – From History to Headlights: CFO Tools for Forward-Looking Advisory – was about helping business owners move beyond the rear-view mirror and start steering their business with confidence. And in what was both flattering and humbling, Tim Bilton FCA from Fathom shared a post on LinkedIn inspired by my talk. He summed it up beautifully: “Want to
Mark Liner
Oct 27, 20253 min read


Beyond Bookkeeping: How SME Finance Grew Up
Over the past few decades, accounting for small and medium businesses has transformed from a back-office chore into a strategic...
Mark Liner
Oct 7, 20251 min read


It Is September Every Day In My World
Finals noise, away jumper, full heart. It is September energy I bring to clients—on the winning team every time. I love finals footy. The...
Mark Liner
Sep 8, 20252 min read


If You Had a Crystal Ball for Your Business… This Would Be It
Imagine this. Every business owner wakes up one morning with a magical gift: the ability to clearly see their business’s cash position...
Mark Liner
Jul 30, 20253 min read


Gain Financial Control: Why a Deep Dive is Crucial When You Don't Have a CFO or Financial Controller
By Mark Liner Running a business without a dedicated in-house CFO or Financial Controller is common, especially for growing enterprises....
Mark Liner
May 27, 20253 min read


Your Business Roadmap: Why a Budget is Non-Negotiable
By Mark Liner Running a business without a budget is like captaining a ship without a map or compass. You might stay afloat for a while,...
Mark Liner
May 21, 20253 min read


Why Accountants Love a Three Way
By Mark Liner CFO Consultant Feeling the euphoria after a successfully completing a three-way. For those in the know, including...
Mark Liner
May 16, 20253 min read


What's your Superpower?
As a participant in an online business community, we were all encouraged to express and share our "superpowers." Although this was a fair...
Mark Liner
May 8, 20252 min read


I have a tax accountant, why would I need a CFO?
CFO and Tax Accountant working together! This blog is designed to highlight a crucial distinction in business advisory roles! Imagine...
Mark Liner
May 8, 20253 min read


Navigating Cash Flow Challenges
Tired of that knot in your stomach when you check your bank balance? Feeling like you're working hard, but the money just isn't sticking...
Mark Liner
May 2, 20251 min read


Why Cash Flow Forecasting is Vital
Cash flow forecasting is absolutely vital because it acts as a financial roadmap for your business, allowing you to anticipate and...
Mark Liner
May 2, 20257 min read


Long Form Testimonials
Here are some long form testimonials from 3 clients that have engaged or CFO Accounting services. Hear what they have to say! Craig...
Mark Liner
May 1, 20251 min read
Unlock Your Business Potential with an Outsourced CFO
In today's dynamic business landscape, making strategic financial decisions is paramount to success. For many businesses, especially...
Mark Liner
May 1, 20251 min read


Keys to a Successful Importing Businesses
After having worked closely with importers across a variety of industries for over 15 years, and observing varying degrees of success, I...
Mark Liner
Feb 6, 20248 min read


Taking Stock at Year End
In the blink of an eye another financial year end is upon us. This blog is designed to get you thinking about how you could be treating...
Mark Liner
Jan 22, 20242 min read


Understanding Single Touch Payroll in 2 minutes
If you employ people you may have heard about “Single Touch Payroll” that commences July 1, 2018. There are lots of lengthy webinars you...
Mark Liner
Jan 22, 20242 min read
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